We form first impressions all the time; when you see the outside of a new restaurant or when you meet a new neighbor on your street or when you look at the cover of a book you are interested in reading. If there’s something that seems “off” or not pleasing to your eye when you see someone or something for the first time, you are apt to have a negative first impression. Whether that first impression is an accurate representation of the real person or thing, is totally unrelated to how we initially feel. And, sometimes, changing that first impression is very hard to do. Like it or not, it’s those first thoughts and feelings that tend to stick with us.
For a professional, a good first impression can be very important. You always want to start off on the right foot and do what you can to get new people to like and trust you and/or want to do business with you. I was glancing through an older issue of Milwaukee Magazine the other day and came across a full page ad of real estate listings. There were about 12 listings on the page, and each one had a photo of the house, a brief description, and a photo of the agent who was representing it, as well as his or her contact information. Because I happen to be a photographer, and interested in photography, I looked at all of the agent’s photos and right away realized that one of them stuck out to me. This woman’s photo looked less professional than the others, and she didn’t look as polished either. Now, since these homes for sale were all expensive homes, I am assuming that all of the agents are successful and this one woman’s photo was probably just not a great photo of her and wasn’t showing her in her best light. And although I knew that, I also know that had I been in the market for a new agent to list my own property, I would have called one of the other agents who’s photos looked better than hers.
Why am I sharing all of this? Well, my point is simply this: First impressions DO matter, and a quality professional photo, whether it be for a business card, website, advertisement, or just Facebook, CAN make the difference between a potential client calling you or not calling you!
If you are interested in getting a professional photo taken, or updating your old head shot, feel free to contact the studio for more information. Below you can see a few of my favorites from a recent headshot session for Josh Bucio, a local mortgage broker.